The shampoo doesn't lather much. Is it getting my dog clean?

Yes! The professional grooming shampoos we use are specifically formulated for dogs and cats. They are PH balanced for pet's skin (which is different from ours), deep clean without drying out the coat, are safe for puppies and kittens, and contain no harsh additives that build up. They do not lather like human shampoo, nor do they need to. Lather is nothing more than air bubbles, and bubbles don't get the dog clean..... the shampoo ingredients do. And, don't worry.... we'll supply you with as much shampoo as you feel you need to get the job done. We don't want anyone leaving dirty! Want to know more? Read this book excerpt by David A. Grass, author of "Start Your Own Self Serve Dog Wash".