CANINE CREEK®
Dog Wash & Pet Boutique

Where dogs would shop
if they could drive!
®

(... and cats too.)

Pet Product News International
2006/2007 Retailer of the Year - Top Honor
2008/2009 Retailer of the Year -
Runner Up
Susie Atherton, Owner - 25 to Watch in 2009

     
 

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Tehachapi 2006
Small Business
of the Year

CANINE CREEK
Dog Wash
& Boutique

Featured in ABC News, Pet Product News International, KERO TV, The Bakersfield Californian, Doggie News, Tehachapi Central, Pet Style News, Detroit Free Press, The Mountain Signal, The Loop, Tehachapi News, Dog Park USA, The Cub & many other quality publications!

Tehachapi Chamber
of Commerce

Board of Directors
Since January 2007
Member Since 2004

Founder/Moderator
Pet Industry Retailers (PIR) Networking Group May 2005

Founding Director
Save Tehachapi's Orphaned Pets (STOP) January 2008

Main Street Tehachapi
Member Since
March 2008

 


The material on this page is from:
"Start Your Own Self-Serve Dog Wash" by David A. Grass.
It may be used only with permission by the author.

ABOUT PET SHAMPOOS

People are often fooled by a shampoo’s appearance or impressive label. It is actually the cheapest, least effective shampoos that are typically the most colorful, thick, sudsy, and fragrant. Manufacturers sometimes try to make an inferior product look good with unnecessary chemical additives, rather than perform well by relying on superior formulation and ingredients. These additives can be harsh on the skin and coat, do not make the products any more effective, and may not rinse out well.

Contrary to what most people think, lather actually has nothing to do with cleaning ability (yes, you read that right!). This may seem counter-intuitive because we have been led to believe otherwise by advertisers (and perhaps our mothers), but excessive lather can actually indicate an inferior product.

I remember this first being pointed out to me by a chemistry teacher in junior high school. She told the class a story about when she had worked at a Procter & Gamble® research and development lab. She said that when a particular laundry detergent first came out, it produced few suds, yet was probably the most effective detergent on the market at the time.

However, appearance and myth being more important to the public than results, complaints poured in about the lack of suds. Customers had equated lack of suds with lack of effectiveness, regardless of actual results. The company ended up having to appease the public’s stubborn misconceptions by adding ingredients which artificially produced suds while contributing nothing to the product’s performance.

Similarly, some of the cheap shampoos are actually too thick because people believe that thick is good—a sign of quality. But most dogs have dense fur, and thick, gooey shampoos may not penetrate down to the skin well or rinse out easily. A number of times I have heard individuals say things like, “I’ve been told to rinse until I’m sure all the shampoo is out, then rinse some more.” That may be true when using inferior shampoos. However, quality shampoos rinse out quickly and thoroughly.

A fairly common anthropomorphic mistake is for people to use human shampoo on their pets. Experts agree this should not be done, as it can damage the coat and irritate skin. Human shampoos contain harsher detergents which strip too much of the natural oils from a dog’s fur. In addition, they are not pH balanced for dogs, whose fur has a very different pH than our human hair does.


© Copyright, David A. Grass
Start Your Own Self-Serve Dog Wash, 2001.
All rights reserved.

 


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